About the Customer
Canadian University Dubai (CUD) is ranked No.1 in Dubai as per the QS Arab Region University Rankings 2022 and offers undergraduate and graduate degree programs on an international curriculum. CUD offers its students the opportunity to start their higher education in Dubai and transfer to Canadian universities to finish their degree and get a head start to life in Canada.
The Need:
CUD needed a marketing automation system that provided superior features and better reporting than their legacy marketing application. Their requirement was to capture UTM (Urchin Tracking Module) parameters such as source, medium, and campaigns in sequential order. CUD wanted to track lead flow, measure marketing success and direct captured leads to active marketing campaigns on Facebook.
Challenges
- Capture UTM parameters in sequential order to measure marketing success
- Target visitors on CUD web pages to create customized campaigns
- Sync leads generated across multiple platforms
Solution
- Aspire’s solution captured UTM parameters on the Online and Jot forms used by CUD and passed it OIC which sends data to Eloqua in sequential order.
- Design personalized marketing campaigns tailored towards CUD prospective students
- Prebuilt dashboard to centralize campaign performance, assets and lead scoring models
Results
- Best-in-class lead and campaign management tools
- Seamless app exchange syncs all links
- Targeted social media campaigns
Aspire’s Solution in Detail:
Aspire’s solution captured UTM parameters on the Online and Jot forms used by CUD and passed it to Oracle Integration Cloud which sends data to Eloqua in sequential order. Armed with best-in-class lead and campaign management tools, Eloqua can target and engage users on the university website and social media platforms such as Facebook and Instagram. Eloqua has a prebuilt dashboard to offer a clear picture of campaign performance, assets and lead scoring models, with extensive data modelling for effective segmentation of the target audience.
Benefits:
Eloqua for Canadian University of Dubai was developed by Aspire in collaboration with the CUD IT and business teams. Not only does this help with outreach, it also enables the university to design personalized marketing campaigns tailored towards its prospective students. It lets CUD track contacts from different sources and campaigns using UTMs. It also offers seamless data exchange that keeps all leads synced by integrating the marketing platform, website, app, SIS and active campaign.
