Retail Digital Transformation
Conventionally, we look at the retail ecosystem from two angles i.e.; Front-end which is customer facing touchpoints and the other is the back-end being the Systems and Processes used to function smoothly in any retail organization, be it online or in-store.
This digital age presents us with tools and technologies for achieving greater levels of efficiency in operations, transparency in inventory and above all, enabling customer personalization. We can now add the third angle to the retail ecosystem being Strategy. Retail Digital Transformation is a holistic approach where we start from the basics. Let us study this in-depth: