In today’s digital world, customers are expecting a consistent & personalized shopping experience where their journey from product discovery to check-out is made as short as possible. But most retailers/ e-commerce players often end-up spinning out irrelevant products to their customers to make them stay longer on their online channels. This results in the customers losing interest and moving out before making any purchase.
Visual search is bringing a breakthrough in online shopping. A quick reference image of the product is what's required in finding the exact results. This is not just a time saver for the customer but also provides a great opportunity to earn more business and customers.
Voice search is becoming one of the most important trends in the ecommerce industry. It enables customers to purchase online with their own voice; giving them the physical store like feeling.
Intelligent recommendation enhances the shopping experience for the customer by setting a new standard for brand recognition. It helps to know the customers’ preferences and make personalized recommendations for products.
Predict user behavior and deliver unique, personalized experiences for every single visitor on your digital channels. Our smart solution uses data science in analyzing user behavior, preferences, feedback and characteristics to help you increase your engagement with your prospective buyers with dynamic and one-to-one touchpoints.
Machine learning algorithms can certainly optimize content more accurately at a scale that human analysis and prediction can't match.
Profile Store and Behavioral Insights reduce chances of biased or flawed decision making as you understand your audience better.
As real time data informs user experiences, AI personalization leads to more relevant content being delivered. A step ahead of segmentation and rule based targeting.
Generate higher revenues and improve investment return with more contextual engagements leading to higher conversions. Not to mention the cross sell and upsell results.
Make your customer
spend less time browsing
& more on what they need
Adding a cognitive component to human and automated tasks, AI allows you to process large amounts of information and predict the most effective combination of product, content and offer.
AI helps in identifying content for repurposing and retargeting by analyzing user behavior in both online and physical stores. It also speeds up the process of filtering through vast libraries of content.
Algorithms assist in building user profiles with traits, preferences and behaviors taking into consideration contextual identifiers like location or time of day.
No. AI Personalization can be applied across all digital touchpoints to deliver a connected experience for users with relevant content across all channels.
© Copyrights 2018 Aspire Systems
