Personalisation Readiness | Aspire Systems

Personalisation Readiness* Note: To get the most accurate readiness score, please answer all the questions. It only takes a couple of minutes.

1. Can your customers begin a journey in one channel and complete it seamlessly in another?

Yes, without disruption

To some extent, with occasional issues

Not yet

2. Do your call-centre teams have access to real-time, accurate customer information?

Yes, always

Only for some functions

No, information is often delayed or incomplete

3. Is your onboarding process truly self-service with minimal delay and no repeated data entry?

Yes, for individuals and non-individuals

Yes but only for individuals at this stage

No, customers often face friction

4. During product origination, can customers complete the process in their preferred channel, with minimal steps and no re-keying of data?

Yes, with regular tuning to reduce drop-offs

It works well but needs refinement

No, there's significant room for improvement

5. Are your servicing features self-service, secure, and available without performance issues?

Yes, and they support key account functions

It's mostly stable but not fully self-service

No, customers often face limitations or delays

6. How would you describe your personalisation approach across your channels?

Highly tailored, empowering both staff and customers

Some personalisation exists, but not consistently

Not yet implemented

7. How long does it take you to launch an A/B test of a customer proposition?

Less than a week

Weeks to months

More than six months

8. How granular is your segmentation of customers for targeting and personalised messages?

Nearly segment of one

Many segments with lots of identifiers per segment

Mostly homogeneous - just two or three big groups of customers

9. How immediate is your response to changing customer situations?

Instant, always triggered where needed, rarely scheduled

Triggered but only on a batch basis, daily or weekly

All scheduled

Readiness Result

Your digital channels show early promise but likely need work on integration, self-service, and pesonalisation.

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