Choosing the Right E-commerce Platform: Shopify vs. SFCC vs. Commerce tools
Emma and Alex sat at their favorite café sipping coffee. Both were about to launch their online stores. But they…
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Emma and Alex sat at their favorite café sipping coffee. Both were about to launch their online stores. But they…
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Such an enormous figure, just two months after its launch! Isn’t it mind-blowing? In fact, UBS analysts stated in the…
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Attention all e-commerce enthusiasts! Are you ready to take your Salesforce Commerce Cloud (SFCC) storefront to the next level of…
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How to launch a successful Flash Sale with SFCC: Part 4 Previously, you read about the 10 steps you can…
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A few days back, I was out for coffee with one of my friends. And as we conversed about everything…
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Done and dusted. All the blogs that I had written last month were published. So once again, it was time…
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If you are a Salesforce professional, but still waiting to grab a great opportunity, then let me tell you are…
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The Challenge Boardriders, a leading action sports and lifestyle company for boardriders around the world represents a casual lifestyle for…
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Staying relevant is the key to surviving the fiercely competitive market. The reason is only when you have extensive knowledge,…
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The Salesforce B2C Commerce platform involves integrating various third-party services for a delightful shopping experience. Some of these typically include…
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In my previous blog I had talked about the tried and tested ways to launch a successful flash sale using…
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Salesforce’s 22.4 release notes were recently released, and we are thrilled to highlight what you can anticipate from them. You…
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With brick-and-mortar retailers rethinking their current operating strategies in response to the ecommerce challenge, BOPIS (Buy Online Pick-up In-Store) is…
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Did you know? Online sales over the last BFCM (Black Friday Cyber Monday) period had reached $6.3 billion in 2021,…
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Every part of the buying journey has changed from how customers engage with brands to where brands need to show…
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Data is the cornerstone of any retailer’s success. Whether you’re refining marketing messages or monitoring inventory levels, a solid foundation…
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The world that we know today has changed for good and people are living, buying, and thinking differently. What’s striking…
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Here you are, ready to take the leap into Increasing average order value for boosting revenue and initiating long-term customer…
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Contextual commerce is the new mantra for brands. It encompasses a unified experience across channels. Salesforce commerce cloud is relentlessly…
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In January 2020 only 5% of grocery purchases were online. Soon COVID-19 crippled the world and grocery stores across the…
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The year 2021 saw enormous global upheaval and transition. From ‘personalized experiences’ to ‘hyper-personalized experiences’ – that’s what the future…
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A cohesive look, feel, and experience across channels has become an absolute necessity for retail brands. Salesforce Commerce Cloud has…
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An impressive number of 6,932,074 students enrolled in at least one online course in 2020 alone, according to the latest Distance Education Research report. Universities and marketers are rapidly…
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With the onset of the pandemic in 2020, there was a paradigm shift in the digital ecosystem. A frenetic digital…
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Privacy is now a public matter. What seemed new in the world of data privacy laws just a while back…
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Trust. A short word it may be, but it has a lasting effect in the business world, especially for companies…
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Behind every great driver is a dashboard that helps keep their vehicle running. Dashboards let drivers know how fast they’re…
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French intellectual Simone de Beauvoir told the world that “buying is a profound pleasure”. And if shoppers buy from the…
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Why reinvent the wheel when all the hard work has been done and perfected for you? This is essentially what…
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Merchants no longer have to worry about a fully stocked inventory and can cash in on out-of-stock (OOS) products, whether…
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British writer and politician Edward Bulwer-Lytton had once said, “The small retail dealer trades only with his neighbor; when the…
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German blockchain expert Julian Hillebrand once said, “Personalized marketing is not about sales, it’s about building a relationship with your…
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Whether shopping online or in stores, the shopping landscape is heavily reliant upon advertising and marketing campaigns to get goods…
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A study by Claremount Graduate University proved that shoppers who get coupons or discounts are happier, less stressed, and are…
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Walt Disney famously said, “Do what you do so well that they will want to see it again and bring…
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The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based…
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Isaac Asimov and Philip K Dick painted a future of Androids dreaming of electric sheep and robots doing just about…
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Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes…
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When it comes to e-commerce, 84% of buyers say that they value user experience just as much as the company’s…
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Headless e-commerce allows for the decoupling of the frontend and backend of storefronts. This allows end-users to experience immersive online…
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With retail on the cusp of major transformation, businesses are looking for new ways to keep shoppers coming back for…
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Cart abandonment is a reality: 3 of every 4 shoppers tend to leave items behind in their online cart. Potential…
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Salesforce Commerce Cloud’s public cloud-based sandboxing solutions can be set up quickly, used as part of a CI/CD process, and…
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What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With…
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Remember Thor, the Son of Odin and the God of Thunder, who was to be the protector of the nine…
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Consumers are increasingly buying online and are attracted to international retail brands resulting in a massive worldwide e-commerce sales growth…
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With more and more choices to purchase online, customers seek validation of the product through reviews written by other customers….
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The modern life, which melds continued connectivity, a multi-screen world, and contextual relevance, has revolutionized the retail experience. As online…
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Everything a jeweller needs to know before starting on their E-commerce journey It’s not always glitz and glam for the…
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Global technology services firm Aspire Systems becomes “Consulting Partner” for Salesforce Commerce Cloud. Salesforce Commerce Cloud is one of the…
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Salesforce Commerce Cloud’s platform surfaces a full set of RESTful Open Commerce API’s (OCAPI). Open Commerce API allows external web…
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As new customer experience touchpoints emerge and shopper expectations evolve, e-commerce is the last place any company can afford to…
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Customer attention and loyalty are the most important challenges ahead for online retailers. Slashed prices and decent products descriptions aren’t…
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Imagine having a complete, highly customized, scalable and fully functional online storefront ready, within just a few weeks, without having…
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Storefront Reference Architecture (SFRA), the brand-new offering from Salesforce Commerce Cloud (SFCC) offers retailers a platform that is necessary to…
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E-commerce is progressing at a quick pace, driven by high customer demand. Retailers have understood that unified customer experience is…
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Why is it such a great match you must be wondering? The answer is this pair could be a very…
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Salesforce Commerce Cloud (erstwhile Demandware) has introduced a new powerful tool called “Einstein Commerce Insights” that extends the foundation of…
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