Celebrating 2024 Successes, Embracing the Future of 2025
Every business has its unique challenges. Outdated systems, operational bottlenecks, and complex integrations can often stand in the way of…
Read more
Category: Retail Analytics & Insights
Importance of Survey Analytics in Retail Industry
There is nothing more important than the general public’s opinion when it comes to marketing. After all, without public approval and purchase,…
Read more
Build V/s Buy – Enterprise Analytics Edition for Retailers
How to ace business growth with Enterprise Analytics Staying ahead of the curve has become equally important as the survival…
Read more
The 5 Types of Data Retail Business Needs to Focus On
In today’s ever-changing online world, innovations in the e-commerce and phygital retail sector have driven customers to expect even more…
Read more
How Data Quality Translates into the Quality of Your Customer Experience
Customer experience (CX) is the new marketing battlefront in today’s ultra-competitive times. This makes it vital for businesses and enterprises…
Read more
Where can AI help Retailers in Customer Intelligence?
Imagine as a retail business owner you are being able to read the mind of your customers, you can decipher…
Read more
Driving Retail Decisions With Data Analytics
Driving Retail Decisions With Data – More Than Ever Before Everyone knows that Usain Bolt leveraged data analytics to set…
Read more
3 Success Areas for Robotic Process Automation in Retail
Retail is one of the fastest growing industries. According to a report by eMarketer, the retail industry is expected to…
Read more
Enhancing Customer Loyalty using Market Basket Analysis
Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be…
Read more
The Curious Case of the Dynamic Customer Sentiment
This case could even beat the curious case of Benjamin Button because understanding customer behavior is by far the most…
Read more
Product Affinity and Brand Loyalty- 4 ways to get it right!
If we have to name one company that has captured the hearts and markets by addressing the sensibilities of data-savvy…
Read more
How Retailers Can Use Customer Sentiment Analytics to Build Customer Loyalty
“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer…
Read more
Faster Batch Processing: The Untold Story
Big Data is About to Get a Lot Bigger We live in a world where an unrelenting deluge of data…
Read more
Smart Marketers encashing on the rise of Explanatory Analytics
Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch…
Read more
5 Ways Smarketing (Sales+Marketing) Analytics Enables Business Success
As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut…
Read more
Why is CONSUMER Analytics not working for you? [Podcast]
We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing…
Read more
Incorporating Big Data in Omni-Channel Planning
Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here…
Read more
Optimizing Marketing ROI through Analytics
Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as…
Read more
Market Basket Analysis to drive Sales Volume
Have you ever wondered when you are done with your purchases from a Super Market or on an ecommerce site…
Read more
Boost your Organization’s Performance Using Customer Analytics
Customer Analytics focusses on the improvement of an Organization’s overall business development and its results serve as an effective measure…
Read more
Boost your sales by cross-selling and up-selling using Predictive Analytics
Cross-selling and Up-selling techniques have been in practice from generations. Cross-selling is a technique that allows one in educating of…
Read more
Customer Analytics: An Instrument to maximize revenue
“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond…
Read more
Maximize your sales growth by improving Buyer Propensity
The key is to know what and when your customers want even before they do. Retailers are always looking to…
Read more
Write to Us