Phygital malls, localization and AR: There’s no avoiding it, APAC consumers demand digital!
Perhaps, while you are reading this blog, someone would have just stepped into a retail store or popular mall, tried…
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Category: In-Store & Phygital Experiences
Bringing the shopper back to the physical store: 5 ways to minimize risk for your consumers
It is true that retailers once enjoyed the privilege of providing great in-store experiences and proved to be a major…
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Reboot Retail with Virtual Reality
Virtual Reality will be among the biggest trends transforming retail. In the coming years, shopping malls will evolve as people…
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Augmented Reality: Driving Retail Business to the Next Level
We are on the threshold of a compelling, expansive and imaginative time in which our experiences and our reality are…
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Targeting Customers on-the-go with Geofencing!
With an incredible amount of accurate location-based data being transmitted from mobile devices, Geofencing provides a huge opportunity for retailers…
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The Age of Engagement: High-touch Customer Experience in a Digital World
Consumers today travel a far more complex road than the traditional marketing funnel largely due to the emergence of technologies….
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The Connected Store 2.0 – Beyond the In-store Experience
A lot of customers get comfortable and shop frequently at a store once they know that they can completely rely…
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The Connected Store 2.0 – Endless Self-service Possibilities
The time has come for stores to be completely run by technology. These technology-run stores are basically self-service stores that…
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The Connected Store 2.0 – In-store Customer Experience
Customers definitely carry the experience they had in the store along with their products. And great customer experience is the…
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The Connected Store 2.0 – Mapping & Tracking Customer Frequency
Technologies in Retail have evolved, but has it evolved to the extent of driving more foot traffic? Influencing new customers…
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The Connected Store 2.0
We are now in a digital age where technologies play an integral part of a customer’s life: they are omnipresent…
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Amplifying the Phygital Shopping Experience
It is true that digital transformation in retail is huge. But sadly, a Forrester analysis claims that retailers even today…
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PRIOS – Your Customer’s Ultimate Shopping Assistant for Phygital Delight
Having an assistant is always a boon when it comes to getting a job done, be it in any field…
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Tick the right technology boxes for location based marketing – RFID Vs Beacons Vs Geo Fencing
“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should…
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Behind the New Era of Experiential Retail: 5 Key Technologies to Watch Out For in 2018
Shopping is not merely spending money on things at a store anymore, it’s an experience. Customers now don’t just want…
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How to enable Phygital Retail for your store? [Podcast]
In our Sixth episode, we have two speakers, Sunil Bajaj, Director & Unit Head for Retail & CPG Practice and…
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Self-Service in Retail – The preferred way of customer interactions in a Digital Age
Gone are the days when people used to call up airlines to get flights booked or wait in a queue…
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Personalization- Right promotions at the right time to the right place
Rebecca likes a shoulder bag at an online store. They are giving a discount also. It fits her budget and…
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The Empowered Store Associate: Driving Tomorrow’s Retail Experience
They are the messengers who carry the essence of your brand. They make or break shoppers’ perceptions and, by extension,…
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AMPLIFYING THE IN-STORE EXPERIENCE: MAKING YOUR BRICKS CLICK
THE TIMES THEY ARE A-CHANGIN’ “The distinctions that we talk about today between stores, apps, pick-up, delivery and sites are…
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[Webcast] Phygital Retail: Merging Online & In-store Customer Experience
You are a Retailer trying to figure out smooth transformation of physical stores into new age customer engagement hubs.You see…
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Building a Better In-Store Grocery Experience
A customer walks into your grocery store after a long, hard day at work. Let’s call her Millennial Melanie. Needless…
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87% Consumers don’t understand what IoT is. Do Retailers understand IoT?
IoT is no doubt inducing retail investments but at the same time making in-roads for the retailer to connect with…
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Has your Retail store set the stage for a seamless shopping future?
When the going gets tough, the tough go shopping. Sounds anonymous and it is! So, where are the retailers heading…
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