What is Headless Commerce?

Headless commerce is an ecommerce approach that helps organizations become more agile. By decoupling back-end ecommerce operations from front-end customer-facing touchpoints (or "the head"), the ecosystem is flexible in terms of experimenting and adding new channels, as well as testing out features of individual channels. The front and back end may then effortlessly communicate information via APIs. This separation enables businesses to build whatever they want! This enhances both the experience of businesses and the experience of customers by providing them with a new and distinctive experience unique to each channel.

Benefits of Headless Commerce

64% of enterprise organizations are currently using a headless approach, representing a nearly 25% increase from 2019.

Enhanced functionality and flexibility

Headless architecture is API-first, enhancing functionality and flexibility as changes can be made on the fly without impacting the back end since they are decoupled, improving integration possibilities and eliminating downtime

Speed and agility

Faster time-to-market: IT teams can speed up the process of creating applications or connections to applications and work on par with fluctuations in market demand.

Personalization and omnichannel experience

Headless commerce's decoupled framework enables retailers to easily distribute content across devices and browsers, whether online or offline, ensuring a consistent brand experience for customers across all touchpoints.

Time savings across IT

Developers save time on user interface modifications since updates to the front end may be implemented quickly. Additionally, with headless templates and partner solutions, developers can kickstart commerce projects with only a few clicks or some light code.

How does Salesforce Commerce Cloud support headless architectures?

RESTful APIs, SCAPIs (Salesforce Commerce APIs):

SFCC has developed these mature components that share the right packets of information with the front end of choice. With a Back end for Front end (BFF design) and a software development kit that interacts well with these APIs, SFCC cuts down on lead time to go to market and allows retailers to offer improved customer experiences.

Fool proof security:

SFCC offers authentication and authorization only to those apps that are validated. While AuthN validates the identity of the app requesting the data, AuthZ validates access and ensures that it has access only to that data to which it has permission.

Heroku and App Creator:

While IT teams can create apps locally on node.js, Heroku allows them to run the apps efficiently at scale. It can also be used to extend the functionality of these apps with a little help from an implementation partner. App Creator accelerates the process of creating scaffolding for new apps and offers guided resources for this process.

As B2C Commerce Specialists, Aspire Systems has a mature team of certified SFCC experts who can create headless architectures and more to help create memorable and personalized customer experiences