To assess the performance of your product or service, data generated internally from your transactional systems alone does not suffice. Customers today take to social media and other third party sites to echo their sentiments / feedback about your products and services. With the penetration of mobile and IoT devices into the day to day realm of the business, streaming data generated from these devices are key to understanding the performance of your products and to achieve operational efficiency.

Traditional relational data management pose a lot of latency issues in analyzing such large volumes of data. As a result, many companies are rethinking their approach to enterprise storage and architecture to leverage big data. Storing and managing these large volumes of information is a challenge for many enterprises, and big data offers significant opportunities that enterprises can tap into.