{"id":26737,"date":"2023-01-17T10:29:07","date_gmt":"2023-01-17T04:59:07","guid":{"rendered":"https:\/\/blog.aspiresys.com\/?p=26737"},"modified":"2026-02-18T16:12:25","modified_gmt":"2026-02-18T10:42:25","slug":"allow-customers-to-summon-their-shopping-cart-the-future-of-digital-commerce-is-voice-search","status":"publish","type":"post","link":"https:\/\/www.aspiresys.com\/blog\/composable-commerce\/digital-commerce-cloud\/allow-customers-to-summon-their-shopping-cart-the-future-of-digital-commerce-is-voice-search\/","title":{"rendered":"Allow customers to summon their shopping cart: The Future of Digital Commerce Is Voice Search"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

That is a significant figure!<\/p>\n\n\n\n

What is voice search in eCommerce?<\/strong><\/em><\/p>\n\n\n\n

Voice search allows the use of speech to\nsearch for products and information on a website, and users are spared the\nhassle of typing in keywords. The search happens on the go. In fact, voice\nsearch is faster and more convenient than typing.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

These facts and figures show an upward\ntrend in the general adoption of voice apps and smart home technologies. Hence,\nit\u2019s not a surprise that the voice shopping industry touched a whopping $40\nbillion in the US in the year 2022.<\/p>\n\n\n\n

Such aggressive figures are enticing the\nretail world, and retailers are doing everything they can to tap into voice\ntechnology and make their product lines available through voice search.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A plethora of products are now available\nthrough the voice shopping apps, and their availability is growing steadily\nwith every passing year. The best part of shopping for products using voice search\nis that it streamlines the entire online shopping experience and resonates well\nwith Generation Z. Also, with the onset of the COVID-19 pandemic, the\npopularity of voice search has grown among older customers since they have\nbecome more digitally sophisticated.<\/p>\n\n\n\n

Voice Search: An Advantage for Retailers<\/strong><\/h2>\n\n\n\n

Early Bird Advantage<\/span><\/strong>: Every brand is keen to make their products available to customers before their competition. However, in a fiercely competitive market, it\u2019s not an easy task. Therefore, brands that delay their investment in voice shopping technology will have difficulty cutting through the noise as the competition keeps growing. It\u2019s wise to take the plunge and make your products available with ease before your peers do.<\/p>\n\n\n\n

Higher Lifetime Value<\/span><\/strong>: The value of voice shopping may not be that high, but the good news is that a customer\u2019s lifetime value tends to increase once they develop trust in a company and have experienced the convenience of voice shopping. This is especially true for everyday items like dish soap and paper towels. The key for retailers is to tap into this loyal group of customers.<\/p>\n\n\n\n

Discoverability<\/span><\/strong>: Discoverability in voice search is a highly critical and competitive element of the voice shopping realm. In fact, voice search offers retailers a great opportunity to increase their visibility both among new and old customers.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Automatic Reordering and Replenishment Reminders<\/span>: <\/strong>Enabling voice shopping to reorder items is a smart business move, and if that\u2019s extended to the genre of automatic reordering, retailers can tap into customer purchase histories and order items even when they use casual terms like, \u2018order more<\/em>\u2019 or \u2018reorder groceries<\/em>.”<\/p>\n\n\n\n

Aside from making shopping easier for\ncustomers, automatic reordering increases average customer revenue and overall\npurchasing order.<\/p>\n\n\n\n

Voice-based replenishment reminders can\nalso go a long way. Reminders based on certain activity triggers or after a\nspecific time interval notify customers to replenish a particular product. All\nthese boost the overall lifetime value of a customer and promote repeat\npurchases.<\/p>\n\n\n\n

Notifications<\/span><\/strong>: There can be different kinds of voice-based notifications. For example, there can be delivery-related notifications so that customers aren\u2019t surprised in the event of delivery impediments. However, the notification happens through the smart speaker that the customer has at home.<\/p>\n\n\n\n

Similarly, status updates throughout the\npurchase journey can also be offered through voice-based apps. It increases the\ncustomer\u2019s confidence in a brand.<\/p>\n\n\n\n

Last but not least, voice apps can be a\ngreat way to notify customers about upcoming promotions, deals, or flash\nsales<\/a>.<\/p>\n\n\n\n

It\u2019s quite evident that voice search will\nsoon revolutionize the retail landscape, but the question is how to get\nstarted.<\/p>\n\n\n\n

There are multiple options. For example,\nyou can build your own app or even contact an agency to build it. Nevertheless,\ngetting in touch with talented professionals could be a daunting task. At this\njuncture, you may consider speaking to our expert consultants at Aspire Systems\nto foray into the world of voice search.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Empower your customers by letting them command their devices!<\/strong><\/p>\n\n\n\n

It is time for retailers to focus on voice\nsearch optimization strategies in their eCommerce businesses to remain ahead of\nthe curve. In fact, voice search technology has now become an imperative for\nretailers to engage their customers better.<\/p>\n\n\n\n

A recent survey says 91% of businesses are\nalready making significant investments in voice, and 94% plan to increase their\nvoice investments in the coming years.<\/p>\n\n\n\n

The exponential potential of voice\ntechnologies has created a sense of urgency among retailers. But retailers must\nfirst understand the voice capabilities and value proposition they seek to\ndeliver to their customers and invest accordingly in voice technologies to\nachieve customer delight. The goal should be to foster trust, reliability,\ntransparency, validation, and control.<\/p>\n\n\n\n

Additionally, another study says 76% of\ncompanies that have implemented voice services find voice to be a\ndifferentiator. It clearly indicates that the growth of voice shopping has\nstrategic implications for retailers and consumer goods companies, and those\nwho move quickly will reap a significant first-mover advantage.<\/p>\n\n\n\n

You can get in touch with us at Aspire Systems<\/a> and become a forerunner in the world of modern retail.<\/p>\n\n\n\n

Together, let’s turn every shopping\nmoment into an unforgettable experience!<\/em><\/p>\n\n\n\n

References<\/span><\/strong><\/p>\n\n\n\n

    \n
  1. https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/voice-search-mobile-use-statistics\/<\/li>\n\n\n\n
  2. https:\/\/www.invoca.com\/blog\/voice-search-stats-marketers<\/li>\n\n\n\n
  3. https:\/\/blu.ai\/hubfs\/Ebook_Guides\/Ebook-Blutag-The-Rise-of-Voice-Commerce-Within-The-Retail-Industry.pdf?hsCtaTracking=41c4af69-b331-4e77-b7bf-7cc208c3beeb%7C8613763f-7413-4510-bfa7-d7488b4482fe<\/li>\n\n\n\n
  4. https:\/\/www.krishtechnolabs.com\/blog\/voice-search-in-ecommerce\/<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    That is a significant figure! What is voice search in eCommerce? Voice search allows the use of speech to search…<\/p>\n","protected":false},"author":11,"featured_media":34111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4663],"tags":[152,293,2267],"practice_industry":[4518],"coauthors":[145],"class_list":["post-26737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-commerce-cloud","tag-digital-commerce","tag-digital-commerce-solutions","tag-voice-search-in-retail","practice_industry-composable-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/posts\/26737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/comments?post=26737"}],"version-history":[{"count":2,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/posts\/26737\/revisions"}],"predecessor-version":[{"id":40653,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/posts\/26737\/revisions\/40653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/media\/34111"}],"wp:attachment":[{"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/media?parent=26737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/categories?post=26737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/tags?post=26737"},{"taxonomy":"practice_industry","embeddable":true,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/practice_industry?post=26737"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.aspiresys.com\/blog\/wp-json\/wp\/v2\/coauthors?post=26737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}