Over the years, the retail industry has experienced a huge makeover and it has established a substantial baseline that customers thrive only in an interactive world. Today, there are no boundaries to customer expectation. Increased customer engagement is crucial for enhanced customer experience and none other than your store associates can fulfil this role of being in the frontline of customer service.
Store Associates – Upholding Your Brand
Store associates represent your brand and transforming and empowering them to serve customers better should be one of the biggest priorities for retailers. This is because 93% of customers don’t complete their shopping only because they don’t find the right person to help them.
As the pace of technological advancements is accelerating exponentially, retailers feel the need to invest in educating employees to quickly adapt to these dynamic changes and engage with customers more effectively. According to A.T. Kearney, 75% of retailers are looking forward to invest more in the latest technologies and training their staff over the next few years simply because of their significant role in customer service.