Megan comes to shop at your store for the first time. Your in- store associates help her find the products she was looking for, they use in-store mobile apps to find her things and even successfully cross sell a few things more than what she was looking for. Megan walks out a happy customer.Now what?
Any guarantee she will come back to your shop only for the good experience she had there? What if your competitor gives her a better offer or has stocked things she and her likes usually invest in? Though Megan walked out with your logo on the shopping bag, that’s not going to be enough advertisement for your brand to keep her coming back to you. The moment she walks out she’s in a sea of retailers vying to get her attention. So how do you keep her interested? Simple, show yourself more. People kind of get used to the stuff they see every now and then, that’s the first name that comes to their mind in times of need, like neighbors.