whitepaper

Consumer Products

The greatest challenge with CPG lies in getting the right products across different channels at the right price points - and all these have to be done at the right time. This is where CPG industry leaders look to collaborate with experts to translate the available data to insight by harnessing the power of Advanced Analytics to put products exactly where they need to be — in front of customers.

Challenges

  • Understanding customer sentiments towards your brand
  • Price Elasticity Optimization
  • Product Assortment Optimization
  • Distribution channel analysis
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Big Data Analytics

Through 2015, 85% of Fortune 500 organizations will be unable to exploit big data for competitive advantage- Gartner


Advantages of Aspire’s Big Data CPG Analytics Framework

  • Enhance Brand Loyalty through social media channels by understanding your consumers sentiments about your brand, product, and retailers
  • Assess the impact of price changes against demand across product portfolios and categories
  • Market basket analysis for cross-selling and up-selling opportunities
  • Optimize promotion allocation across brands and channels

Advanced Analytics and Mobile BI

By 2015, over 50% of mobile BI users will rely exclusively on their mobile devices for insight delivery, and will grow BI users by 20%- Gartner


Features of Aspire’s Advanced CPG Analytics Framework

  • Management dashboards: An easy to use, visually rich, interactive and engaging UI provides for Price Elasticity Optimization and Distribution Channel Analysis to the top levels of management and other knowledge teams
  • Operational reports: A targeted delivery of specific KPIs to channel managers on the move like Market Basket Analysis, Product Affinity
Insights
Case Study

Qlikview upgrade and customization for a Fortune 500 company

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Fund Performance Analytics for a leading Asset Management Company

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Smart Manufacturing Analytics for a Leading Manufacturer of Utility Meters

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