Software usability: Necessary evil or True differentiatorThe importance of usability engineering in software product development has grown in recent years. This is because many software vendors, software and internet-enabled businesses have begun to realize that the pay-off is huge if software is highly usable and is able to attract and retain its target audience. The converse is also true – a difficult-to-use product finds few takers. Usability has indeed become a differentiator for most successful products. Usability engineering is an approach that puts the user, rather than the system, at the center of the process. Although the term ‘usability’ has been around for ages, it keeps evolving, along with the technologies that enable it – for example, a website developed in the late 90s and considered highly usable would most likely not meet today’s criteria of being user-friendly. Hence, anyone attempting to build successful software should understand the various thumb-rules of usability while at the same time be able to judge which of them are most vital based on their specific users’ needs and the context of their environment. This 40 minute session includes: - Fundamental guidelines for improving product usability.
- Technology enablers for usability.
- The Usability life cycle in product design.
- How better usability can boost your sales and lower your support costs.
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