Is (or Why is) SaaS the Survival Strategy in this Down Economy?

Despite the current gloomy economic climate, with IT budgets tightening and layoffs increasing, spending on software-as-a-service continues to grow in enterprise markets. Research from firms such as Gartner, IDC, and Softletter confirm this growth and predict that SaaS market expansion will continue despite the recesson. Why is SaaS continuing to grow while many traditional licensed and on-premise software companies suffer from declining profits and static market share?

This webinar hosted and moderated by Aspire Systems featured noted SaaS industry speakers Merrill R. (Rick) Chapman of Softletter and Richard Dym of OpSource discussing:

• Softletter research analyzing increased SaaS adoption
  
• Reasons/Factors influencing the SaaS wave
  
• SaaS prospects/opportunities
  
• The future of SaaS and SaaS companies

Expert Panel: 

Merrill R. (Rick) Chapman
Managing Editor and Publisher, Softletter

Merrill R. (Rick) Chapman, is Softletter's managing editor and publisher. Softletter is a primary source of data and analyses on the develoment and evolution of SaaS. Softletter has just released its Softletter 2009 SaaS Report. With over 300 charts and graphs, the SaaS report provides critical information on SaaS revenues, pricing, installation, product architecture, R&D, channel development, sales management and compensation, professional services and much more. The 2009 Softletter SaaS Marketing Report, due for a May release, examines 22 separate marketing activities, from analyst relations to tradeshows and Twitter. Softletter also sponsors SaaS University, a conference series dedicated to enabling software firms to both transition to SaaS and execute successful SaaS business plans. Its next SaaS University session is scheduled for Chicago, IL, June 30-July 1/2. More information and the complete agenda for SaaS University can be found by clicking here.

Richard Dym
Chief Marketing Officer, OpSource

Richard Dym is the Chief Marketing Officer of OpSource with 25 years of successful marketing, business development, and technical operations experience gained from the senior executive positions he has held at fast-paced technology companies ranging from venture backed start-ups to global public enterprises. His broad experience includes active involvement in successful liquidity events including IPO, acquisitions, and sale. Prior to working with technology and technology-related services companies, Mr. Dym was a Senior Economist with Chase Econometrics, Inc. (a subsidiary of Chase Manhattan Bank, N.A.), as well as a cofounder of Dym, Frank & Company, a quantitative money management firm.

Moderator: 

Janaki Jayachandran
Business Manager – SaaS Specialization, Aspire Systems

Janaki Jayachandran currently heads the SaaS Specialization Business unit at Aspire Systems. In his current capacity, he is responsible for the business development and delivery functions focused on SaaS. He manages over 20 customer engagements from North America and Europe.

Janaki is a bachelor’s from the University of Madras. He is PMP, SCJP, and MCSD certified professional.

View the Presentation

Click here to download the questions answered during the webinar