Facebook application for garnering Social Media benefits

THE CUSTOMER

One of the largest textile businesses in the Indian retail domain.

THE NEED

A Facebook application which incorporated a youth-oriented UI, viral marketed the brand and engaged Facebook users in various collaborative activities.
 
THE SOLUTION 

A Facebook application which provided a vibrant and engaging platform for young netizens to collaborate, understand more about the apparel brand and share their discoveries across Facebook. It has also been loosely coupled with Facebook to allow easy integration with other social networking sites

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