THE CUSTOMER

An innovative media and direct marketing company which helps individuals and families save money through their redeemable rewards program. Their business model involves having several affiliated websites, where their members can purchase things and a certain percentage of the purchase is given back to the members as redeemable US savings bonds.

THEIR NEED

A desktop product to enhance the online saving experience of their members. This product would keep members updated of various offers or savings available with different affiliated suppliers in the market. This would allow the customer to provide direct marketing opportunities to advertisers seeking to create and reinforce their brand, and at the same time provide their members valuable offers and help them attain their savings goals.

OUR DEED

As this was a B2C product and the target audience was not expected to be tech-savvy, it was vital that the product be very easy-to-use. Aspire worked closely with the customer to develop a user-friendly GUI for the product. Aspire was also closely involved in every stage of product development, right from recommending the best technology, conceptualization, design and development, to release to beta users.

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