Agile Development of a Digital Vending Machine from concept to marketTHE CUSTOMER A start-up company that was looking to provide easy digital content access to millions of consumers in India through a network of Digital Vending Machines (DVMs) or kiosks. Their vision was to become a consumer brand in the digital content landscape by delivering all forms of digital content and services at a low cost, through multiple retail networks such as music cafes / lounges, staffed express delivery counters, self-service kiosks and music vending machines.
THEIR NEED The customer wanted to outsource the entire kiosk software development – server and client – while they focused on content acquisition and preparation. Through their digital vending machines, they wanted to provide instantaneous downloads of good quality digital content to any make and media device of a consumer’s choice. They had legal licensing arrangements with over 200 music companies in India to access content in various Indian languages. The customer had defined a clear scope for Version 1.0 of the product and had a fixed budget and firm release date. They wanted to follow an iterative process to allow for changes in the product features based on the market needs and to be able to quickly adapt to those needs.
OUR DEED Aspire took full ownership and developed the product from scratch allowing users to browse, preview, purchase and download digital content via the DVM interface (typically a touchscreen on a PC) to a device of their choice. The product’s UI was configured for different locales in India and supported 5 different languages at the initial launch. Also, Digital Rights Management was implemented in the product. Aspire adopted an iterative approach for product development with several small releases, continuous integration and very close interaction with the customer. The entire kiosk development, from concept to launch, was completed on time (in exactly 4 months) and within budget. View the full story (PDF)  |
