Aspire provides benefits beyond cost arbitrage

ASPIRE PROVIDES BENEFITS BEYOND COST ARBITRAGE

Chennai, India - December 15, 2004 - Aspire Systems, a leading outsourced product development firm, today announced significant business growth through major deals bagged over the last three months. The company has signed four new customers with revenue potential greater than $ 2 million and this is attributed primarily to its pure focus on enabling product companies achieve faster time-to-market by reducing product development cycle times.

Commenting on the new customer acquisitions, Bhoovarahan Thirumalai, EVP, Aspire Systems said, “Our objective has been to focus on projects that have a significant positive impact on our customer’s business. Our focus, coupled with the experience accumulated over the years and expertise of our engineers, enable us to provide high-end product development services to our clients.”

There is a growing realization among software product companies about the advantages of outsourced product development, including ready access to technology, expertise, flexibility and also costing. With the dynamic market place forcing companies to rapidly release new products and product versions, product development is increasingly becoming expensive. While investing in technology and expertise is an imperative, most of the product companies face a difficult choice between having to invest in marketing or technology . The option of outsourcing allows them to focus on their core competency of product vision, product positioning, and marketing, while relying on specialists to provide the technology and expertise.

With a track record of building hundreds of software products for various companies across the US, Aspire is today able to not only cut costs but bolster revenues of its customers by helping them reach products to the market faster. “A clear differentiator at Aspire is our sole focus on Outsourced Product Development. We foresee enormous growth in this niche and have defined the category of customers that we will target. Unlike the other IT services companies that vie for a portion of the IT budget, our target is to compete for the R&D budget,” commented Thirumalai.