Aspire beefs up marketing

ASPIRE BEEFS UP MARKETING

Chennai, December 14, 2003 - Aspire Systems, a leading outsourced product development company based in Chennai, today announced the strengthening of its marketing team to achieve a leadership position in the fast-growing area of offshore product development. The key additions to the team include a Head of Sales to be based in the US, head of Account Managers and head of Sales Executives to be based in India.

Aspire, with over 5 years of expertise in delivering product development services, has set ambitious growth plans. “Our work has demonstrated our experience and delivery capabilities. We see a significant increase in the projects outsourced by existing customers. Besides this, the market outlook for next year is very bright with a considerable amount of projects in the pipeline. This scenario calls for investment in people who can grow existing accounts, while aggressively pursuing new business opportunities,” commented Bhoovarahan Thirumalai, Co-founder and EVP, Aspire Systems.

Having witnessed a 180 per cent year-on-year growth, the company is bullish about the US market and has invested in bolstering its presence there. Aspire has roped in external tele-marketing agents and marketing communication agencies towards this end. The company plans to add 40-50 new consumer and enterprise software product firms to its customer portfolio.

“There are tremendous opportunities for software product firms in offshore outsourcing, and, at Aspire, we are gearing up to help our customers leverage the same. We are trying to consolidate our presence in the US market and to sustain our quality driven product development capabilities. ” added Bhoo.