Offshore Product Development

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What's cooking at = OPD?

Pratima = Harigunani

Offshore Product = Development or OPD has been in the limelight for quite some time as a = new chapter in the Indian IT success story

Tuesday, August 28, = 2007

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PUNE, INDIA: Year 2004. A = Nasscom-Mckinsey analysis had predicted the opportunity in the products = and technology services space would be worth $8-11 billion by 2008. Year = 2007. Nasscom estimates that OPD exports will grow from the current $2 = billion to over $7 billion by 2010.

Back to year 2004. For companies and geeks = around the world, Indian IT prowess was synonymous to application = development, coding or testing. The global platter was ripe but India = was still delivering the starters (testing), the mock tails = (applications) or the desserts (maintenance and support). The main = course (core product development) was still not under India's IT = province.

But some adventurous and plucky chefs woke up to = the challenge, that was at the same time, a delicious opportunity. If = companies could offshore peripheral work, why not the products too? And = so began the experiments with a new recipe –OPD or Offshore = Product Development.

So has the recipe worked?

Whipping up the right = mixture

There is no arguing the fact that India's well = equipped to handle the OPD challenge. Challenge it is, for it is not = without its own set of reservations. Product development is no small = feat. It needs the upper-tier of development skills, domain grip, = insight into the end-requirements and time-to-market imperatives. More = than that, it is not easy for a company to let go of its life-blood and = entrust a third party for its core work. No matter how much one talks = about one's track record in OPD, unless it is evidently demonstrated = that an OPD vendor is more of a partner in the product, it is not easy = to win and sustain business.

As Shirish Deodhar, senior vice president for = Symphony Services, a formidable player in the OPD market that has = clocked a CAGR of 190 per cent over the last four years, reasons, = "Reservations are not absent. Any time there is an offshoring = transaction from the US, the operational level needs time and proof to = go over the initial resistance. But when India is able to deliver, the = hitches are ironed out."

With over 80 customers and 225 Products Under = Management (PUM), he surely has enough experience to support that. = Symphony, for instance, has over 1650 deliveries to its credit with 644 = deliveries last year. Ten releases last year constituted de la = crème 'white board to market' category. "We are doing a = couple of major releases per week and some minor ones on a per day = basis," he says.

The score of 400 minor releases and 225 major = ones is enough of a glimpse but more what tickles one's curiosity is = that 10 per cent of its PUM belongs to the complete ownership league, = where Symphony has traversed the whole hog, from design to support = stages of a product. "This is an example of maturing of the market. = This wasn't the case earlier," Deodhar says.

Persistent Systems that has added 64 new = customers (including license sales) in FY07 and reported consolidated = revenues of $70 million in FY07, is another upbeat player in this = market. Almost a pioneer over the past seventeen years, with a CAGR of = 60 per cent over the last three years, its delivery record shows 170 = global software companies, including companies in the start-up phase and = has undertaken over 1200 product releases.

Dr. Anand Deshpande, chairman and managing director of Persistent = Systems, cites the Nasscom & Booz Allen Hamilton report for a = flavour of how tantalizing the market is. Outsourced Engineering and = Design Segment is set to touch $40 billion by 2020 while total = Offshoring spend to grow to $150-225 billion by 2020. “These = figures are proof enough of the upswing the industry has witnessed in = the past few years and how it is expected to grow in the = future.”

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=20

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What's=20 cooking at OPD?

Pratima Harigunani

Offshore Product Development or OPD has been in the = limelight=20 for quite some time as a new chapter in the Indian IT success = story

Tuesday,=20 August 28, 2007

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PUNE, INDIA: Year 2004. A=20 Nasscom-Mckinsey analysis had predicted the opportunity in the products = and=20 technology services space would be worth $8-11 billion by 2008. Year = 2007.=20 Nasscom estimates that OPD exports will grow from the current $2 billion = to over=20 $7 billion by 2010.

Back to year = 2004. For=20 companies and geeks around the world, Indian IT prowess was synonymous = to=20 application development, coding or testing. The global platter was ripe = but=20 India was still delivering the starters (testing), the mock tails = (applications)=20 or the desserts (maintenance and support). The main course (core product = development) was still not under India's IT province. =

But some adventurous and plucky chefs woke up to the = challenge,=20 that was at the same time, a delicious opportunity. If companies could = offshore=20 peripheral work, why not the products too? And so began the experiments = with a=20 new recipe =E2=80=93OPD or Offshore Product Development. =

So has the recipe worked?

Whipping up the right = mixture

There is no arguing the fact that India's well equipped = to handle=20 the OPD challenge. Challenge it is, for it is not without its own set of = reservations. Product development is no small feat. It needs the = upper-tier of=20 development skills, domain grip, insight into the end-requirements and=20 time-to-market imperatives. More than that, it is not easy for a company = to let=20 go of its life-blood and entrust a third party for its core work. No = matter how=20 much one talks about one's track record in OPD, unless it is evidently=20 demonstrated that an OPD vendor is more of a partner in the product, it = is not=20 easy to win and sustain business.

As Shirish=20 Deodhar, senior vice president for Symphony Services, a formidable = player in the=20 OPD market that has clocked a CAGR of 190 per cent over the last four = years,=20 reasons, "Reservations are not absent. Any time there is an offshoring=20 transaction from the US, the operational level needs time and proof to = go over=20 the initial resistance. But when India is able to deliver, the hitches = are=20 ironed out."

With over 80 customers = and 225=20 Products Under Management (PUM), he surely has enough experience to = support=20 that. Symphony, for instance, has over 1650 deliveries to its credit = with 644=20 deliveries last year. Ten releases last year constituted de la = cr=C3=A8me=20 'white board to market' category. "We are doing a couple of major = releases=20 per week and some minor ones on a per day basis," he says. =

The score of 400 minor releases and 225 major ones is = enough of a=20 glimpse but more what tickles one's curiosity is that 10 per cent of its = PUM=20 belongs to the complete ownership league, where Symphony has traversed = the whole=20 hog, from design to support stages of a product. "This is an example of = maturing=20 of the market. This wasn't the case earlier," Deodhar says. =

Persistent Systems that has added 64 new customers = (including=20 license sales) in FY07 and reported consolidated revenues of $70 million = in=20 FY07, is another upbeat player in this market. Almost a pioneer over the = past=20 seventeen years, with a CAGR of 60 per cent over the last three years, = its=20 delivery record shows 170 global software companies, including companies = in the=20 start-up phase and has undertaken over 1200 product releases. =

Dr. Anand=20 Deshpande, chairman and managing director of Persistent Systems, cites = the=20 Nasscom & Booz Allen Hamilton report for a flavour of how = tantalizing the=20 market is. Outsourced Engineering and Design Segment is set to touch $40 = billion=20 by 2020 while total Offshoring spend to grow to $150-225 billion by = 2020. =E2=80=9CThese=20 figures are proof enough of the upswing the industry has witnessed in = the past=20 few years and how it is expected to grow in the = future.=E2=80=9D

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