Why are Great Products so rare? What does it take to build them?

• Is there a defined set of principles and best practices that can lead to building a great product?

• Does the talent of the engineer working on the product count?

• Are there specific capabilities that can be identified and fine-tuned in individuals to make them product specialists?

• Have the processes and methodologies adopted when building software changed?.

These are few of the questions that each one of us keeps facing all the time. The idea of Producteering™ is to find answers to these questions and many others. Producteering is all about building products better and faster.

These issues and questions will be brought up during the breakfast series on the 12th of June. If you have war-stories to share on any of these issues, examples to validate or disagree on these questions, or simply want to hear what your peers are doing on their product development efforts, join us for this breakfast series.

This is not a Sales Series and we are looking at having this session on a regular basis starting with June 12 th session.

Moderator:

Gowri Shankar Subramanian
CEO, Aspire Systems

Who Should Come:
CXOs, VPs, Directors of Independent Software Vendors (ISVs)

Date: 12 June, 2008
Time: 7:30 am - 9:30 am

Venue: SDForum, 111 West Saint John, Suite 200, San Jose, CA 95113.

Agenda:

7.30 am - 8.00 am: Registration, Networking and Breakfast
8.00 am - 9.00 am: Discussion on how to build great products?
9.00 am - 9.15 am: Networking