Web 2.0 for the EnterpriseWhile the revolution of Web 2.0 adoption entered enterprises few years ago, the utilization of Web 2.0 technologies for business (otherwise called Enterprise 2.0) still remains unclear in many organizations. Certain companies refrain from embracing Web 2.0 due to ambiguities in areas like ROI justifications, security related issues, etc.
Aspire Systems is organizing a webinar with noted speakers Euan Semple – Director, Euansemple.com and Alan Moore – Founder, SMLXL, who will discuss and share their views on Web 2.0 for the enterprise.
Some of the topics discussed during this 1 hour session include: - Real value of Web 2.0 for Business
- Challenges and essential baby steps in Enterprise 2.0 adoption
- Social Media Marketing
Date : September 3, 2009
Time : 11.00 AM ET/ 08.00 AM PT/ 04:00 PM BST 
Panelists:
Euan Semple
Director, Euansemple.com Euan Semple is one of the foremost independent advisors on Social Computing. He is an eminent blogger and public speaker. In recognition of his many accomplishments he was voted Information Professional Of The Year (2005) by Information World Review. He has worked with major organisations such as Nokia, the World Bank, and NATO and has unique insights into how to make the latest technologies work for organisations.
He spent many years at the BBC culminating in a senior Knowledge Management position. During his final five years at the BBC, Euan gained significant enterprise Social Computing experience whilst introducing very successful forums , blogs and wikis . While at the BBC, Euan also worked on their award winning leadership programme and gained unparalleled experience in how to engage and inspire people with the possibilities of social computing as a business tool. Alan Moore
Founder, SMLXL. Alan is a well-known writer, thinker and public speaker and has addressed, radio, television, and conference audiences globally. Reviews of his books and his articles have been published in many respected magazines, journals and newspapers.
Alan is the Co-author of Communities Dominate Brands. Business and Marketing Challenges for the 21st Century. (Futuretext 2005). He also co-authored Social Media Marketing: How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem. He introduced the idea of: Social Marketing Intelligence, and the metric CPRA - Cost Per Relevant Audience, and he explored how marketing is best practiced in a converged eco-system in the “intention economy”, and described a marketing world that will be redefined by analyzing massive flows of communication data. Moderator: Elango Kanagaraji
Business Manager – Web 2.0 Specialization, Aspire Systems Elango heads the Web 2.0 Specialization Business unit at Aspire Systems. In his current capacity, he is responsible for the business development and delivery functions focused on Web 2.0. He manages over 20 customer engagements from North America and Europe.
Elango has a Bachelor’s Degree in Electronics and Communication Engineering from PSG Institute of Technology, Coimbatore |
